Using Scents To Manipulate and Sell
One department store in Japan use smells proven to induce a sense of dread in their complaints department. Intimidated through scent, an irate customer is more likely to accept the complaint officer’s explanations and leave the store without a refund! Marketers have spent millions of dollars on “AROMACOLOGY”, the study of how smell affects behaviour. As a result, some shopping places now...
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