44 teaspoons of sugar in a cinema sized Coca Cola, confirms Coke executive

A COCA-Cola executive has admitted a can of Coke has “unnecessary” amounts of sugar and “things need to change” to reduce serving sizes.

Coca-Cola’s European president admitted that some customers “don’t realise” how much sugar is in the soft drink giant’s drinks.

Speaking on the television program Newsnight, James Quincey said Coca-Cola put in the sugar to please its customers, the Daily Mail reported.

Newsnight occasional host Jeremy Paxman put Mr Quincey on the spot about the extra large Coca-Cola servings in cinemas, the biggest of which contained “a staggering” 44 teaspoons of sugar.

Asked by Mr Paxman what good Coca-Cola did its consumers, Mr Quincey said: “It does have some sugar in it… it has energy, but is it a necessity? No it’s not. But millions of people enjoy it as part of their diet”.

Mr Quincey countered a regular can of Coke contained 35g or six teaspoons of sugar, similar in calories to “a cappuccino or a half a croissant”.

Coca-Cola was “working hard” to inform customers about the calorie and sugar content of its products, but he conceded consumers probably had no idea what they were drinking when they ordered a large serving at the movies.

“I think maybe they don’t,” he said. “Things need to change and the bigger cups need to come down,” he said.

“Then they can make choices and if they don’t want to buy one … clearly [these sizes] won’t be for everyone,” he added.

“I don’t think we are saying that the world can’t change and doesn’t need to move on – we do need to recognise that things need to change.”

Source:, 30 Nov 2013

Please see video interview HERE.