CAP has also been actively engaging in human development activities through education, training, capacity building, community based programmes, women’s empowerment, and in advocating a form of development, lifestyle and culture which is ecologically sustainable. As a defender of consumer rights and interests, CAP organizes community awareness campaigns on a broad spectrum of consumer, health, social, economy and environment issues that involves research, education, capacity building, organizing and media work.
In carrying out its activities, CAP reaches out to a wide range of people in the Malaysian society including rural communities such as farmers, fishermen, plantation workers, squatters, urban consumers, teachers, school children, university students, women youth and religious bodies. CAP publishes an extensive range of educational materials such as the popular bimonthly consumer newspaper "Utusan Konsumer", pamphlets used in life-skill training courses and books in four languages. Though based in Penang, CAP’s outreach activities cover the whole of Malaysia.