Consumers are often duped by claims made by companies. The large print says something to catch your attention while the small print says something else. Sometimes very misleading pictures are used.
In this case the product claims “WITHOUT SUGAR” but the ingredients list showed sugar and ranked it second after coffee beans. This means the sugar is the second most common ingredient in the product.
In the Nutrition Information label, the product is shown as having sugar at 14.7g per 100g of the product.
Misleading food labeling is an offence under the Consumer Protection Act 1999 and Trade Descriptions Act 2011.
Where is the enforcement? And always look at the small print when shopping.