THE soft drinks industry has always claimed they just add caffeine to the drinks to enhance taste. A Johns Hopkins University School of Medicine taste study, however, indicates that caffeine cannot be detected as a flavour. The study supports the notion that caffeine is added to soft drinks and energy drinks to addict drinkers.
In the study, only 8% of regular cola drinkers could taste the difference between caffeinated and non-caffeinated soda.
“The marketing parallels between nicotine and caffeine are pretty stunning,” says leading caffeine researcher Roland Griffiths, professor of psychiatry and neuroscience at the university.
“Both are psychoactive drugs. Until recently, cigarette companies denied that nicotine is addicting and said it was added merely as a flavour enhancer for cigarettes. The same is being said for caffeine.”