Fashion greenwashing glossary: what do ‘circular’, ‘sustainable’ and ‘zero waste’ really mean?

In fashion, “circularity” should refer to items made from reused materials that can themselves be reused, repaired and recycled again and again – in a circle. But there are a few ways the term is misused. Most commonly, “circular” is used to describe products that have components that are recycled or downcycled (converted from one material into another that is usually less useful or structurally strong).

This alone is not accurate. To be truly circular, there has to be a viable end-of-life solution in place – such as take-back programs to ensure the product will be recycled again.

https://www.theguardian.com/…/fashion-greenwashing…