One cultural element after another has been absorbed into the ever-widening economy, subjected to the test of economic rationality, rationalised and turned into a commodity or factor of production. So pervasive has the process been that it now seems that anything can be thought of as a commodity and its value measured by a price… time, land, capital, labour; also personality itself and even social relations. As these become commodities they are subject to the process of moral neutralisation. — Paul Diesing