Prime drinks – a range of sports drinks, drink mixes, and energy drinks – were introduced to Australia earlier this year with the sports drink’s popularity immediately skyrocketing.
Created by controversial social media influencers Logan Paul and KSI, the interest in the drink, specifically among children, has parents, schools and health experts concerned with the impact it could have on kids.
This has led to a number of schools across Australia outright banning the products from their grounds, Australia’s ABC News reports.
Both its “hydration” and “energy” drinks may pose problems to under-18s and women who are pregnant or lactating.