When e-cigarettes are designed to look like school supplies or taste like candy, it’s obvious that the tobacco industry is directly targeting young people.

The industry targets youth for a lifetime of profits, creating a new wave of addiction. Children are using e-cigarettes at rates higher than adults in all regions and globally an estimated 37 million youths aged 13-15 years use tobacco.

It’s time to step in and put an end to these manipulative tactics.

Source: WHO