WE HAVE TO CHEAT OURSELVES with advertising and propaganda

“Mass production is profitable only if its rhythm can be maintained — that is if it can continue to sell its product in steady or increasing quantity. Today supply must actively seek to create its corresponding demand … [and] cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda … to assure itself the continuous demand which alone will make its costly plant profitable.”
Edward Bernays, one of the pioneers of the public relations industry, author of “Propaganda” 1928