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Day: January 20, 2021

Selling Dreams, Fantasies & Lies

In a public letter of protest, 60 child psychologists and mental health professionals told the American Psychological Association (APA): “Advertising and marketing firms have long used the insights and research method of psychology in order to sell products … But today these practices are reaching epidemic levels, and with a complicity on the part of the psychological profession that exceed...
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Junk For Profits not Nutrition

Ultra-processed foods are everywhere. Supermarkets, petrol stations, vending machines, convenience stores, grocery shops and other stores populate them. But are they foods, as in foods providing us health and nutrition? They are tasty and addictive but is fuelling the non-communicable diseases that afflict us. According to the Heart and Stroke Foundation of Canada, the best examples of...
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Natural Wisdom

by Masanobu Fukuoka, who is a farmer and author of One Straw Revolution and many other books. He is one of the most extraordinary farmers of the 20th century and practises the unique do-nothing farming. An awesome thinker who has profound words on almost anything ... farming, education, modern science, life, etc. "I am a small person, staying on a small Japanese island called Shikoku. I am crazy...
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Making Life Easier & Natural

“The usual way to go about developing a method is to ask, ‘How about trying this?’ or ‘How about trying that?’ bringing in a variety of techniques one upon the other. This is modern agriculture and it only results in making the farmer busier. My way was opposite. I was aiming at a pleasant, natural way of farming which results in making the work easier instead of harder. ‘How about...
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A Wonderful Life

“I do not particularly like the word 'work.' Human beings are the only animals who have to work, and I think that is the most ridiculous thing in the world. Other animals make their livings by living, but people work like crazy, thinking that they have to in order to stay alive. The bigger the job, the greater the challenge, the more wonderful they think it is. It would be good to give up that...
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The Idea Of Growth Was Planted

Economic growth is now sacrosanct all over the world. All governments adopt it and most citizens just accept it. Governments don't pay the price and keep doing the easy sell to their citizens. Economists do creative accounting and externalise all the social and environmental costs that citizens bear. If all the externalities are added (or rather deducted), in the calculation of GDP, the...
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