IF WE ARE HAPPY AND CONTENTED, WE WILL BUY LESS
So advertisers are there to make you discontented and unhappy so that you will part with your hard-earned money and buy more.
They create a world of fantasy where everyone is beautiful and smiling (happy?), things will always work out if you buy their products which will fulfil your need for love, status, power, sex — all the things that promise happiness, but cause unhappiness.
They also prey on your weaknesses and insecurities — fears, ambitions, illnesses, pride, selfishness, desire and ignorance. And offer a solution: CONSUME MORE!
AND THEY PREY ON CHILDREN…
For more info, see CAP GUIDE: “Don’t be a Victim of Mindless Buying”. https://consumer.org.my/