No products in the cart.

Month: January 2021

ONE POLLUTION is FINED, the OTHER is REWARDED

Both are polluting, one dirties the place, the other blatantly dirties our views in a much bigger way. Why the double standards? Why do we punish the poor individual but REWARD THE RICH BUSINESSMEN AND CORPORATIONS. Should we allow the visual pollution and COMMERCIALISATION OF PUBLIC SPACES? Should we not reclaim back our public spaces? Should we let the public by educated by commercial culture,...
Read More

Selling Dreams, Fantasies & Lies

In a public letter of protest, 60 child psychologists and mental health professionals told the American Psychological Association (APA): “Advertising and marketing firms have long used the insights and research method of psychology in order to sell products … But today these practices are reaching epidemic levels, and with a complicity on the part of the psychological profession that exceed...
Read More

Junk For Profits not Nutrition

Ultra-processed foods are everywhere. Supermarkets, petrol stations, vending machines, convenience stores, grocery shops and other stores populate them. But are they foods, as in foods providing us health and nutrition? They are tasty and addictive but is fuelling the non-communicable diseases that afflict us. According to the Heart and Stroke Foundation of Canada, the best examples of...
Read More

Natural Wisdom

by Masanobu Fukuoka, who is a farmer and author of One Straw Revolution and many other books. He is one of the most extraordinary farmers of the 20th century and practises the unique do-nothing farming. An awesome thinker who has profound words on almost anything ... farming, education, modern science, life, etc. "I am a small person, staying on a small Japanese island called Shikoku. I am crazy...
Read More

Making Life Easier & Natural

“The usual way to go about developing a method is to ask, ‘How about trying this?’ or ‘How about trying that?’ bringing in a variety of techniques one upon the other. This is modern agriculture and it only results in making the farmer busier. My way was opposite. I was aiming at a pleasant, natural way of farming which results in making the work easier instead of harder. ‘How about...
Read More

A Wonderful Life

“I do not particularly like the word 'work.' Human beings are the only animals who have to work, and I think that is the most ridiculous thing in the world. Other animals make their livings by living, but people work like crazy, thinking that they have to in order to stay alive. The bigger the job, the greater the challenge, the more wonderful they think it is. It would be good to give up that...
Read More

The Idea Of Growth Was Planted

Economic growth is now sacrosanct all over the world. All governments adopt it and most citizens just accept it. Governments don't pay the price and keep doing the easy sell to their citizens. Economists do creative accounting and externalise all the social and environmental costs that citizens bear. If all the externalities are added (or rather deducted), in the calculation of GDP, the...
Read More

Dissatisfaction and Unhappiness Guaranteed

­­ The industrialists had planned to create dissatisfaction decades ago to boost consumer demand. With the help of economists, PR agencies, advertisers and governments... they succeeded in creating the consumer society and made us ideal consumers for the factories and industrialization. Consumers are seen as the engines of growth. This organized approach succeeded and made us dissatisfied and...
Read More

Consumer Society: Dream or Nightmare?

Industrialists, governments, advertisers and PR agencies want us to believe that consumption is the way to attain happiness. We are made into consumers to keep the factories and economic activities flourishing. Chasing status and materialism by consumption. Buying unnecessary goods, getting new models, getting miracle products... the cycle never ends and our greed is never satisfied. And the...
Read More

Many individuals and communities out there are still participating in the month-long #GrowWithCAP2021 campaign

..... Many individuals and communities out there are still participating in the month-long #GrowWithCAP2021 campaign, and in so doing help to create solutions for the world’s environmental crisis. Trees have existed for about 400 million years, about 2,000 times longer than modern humans. Let’s not chop down trees indiscriminately, let’s grow more trees instead for the benefit of present...
Read More