INVESTING IN CYCLING HAS BIG RETURNS

The Dutch invest €500M – €30 per capita – per year in cycling. What is the return?

Over 1,000 km and 60 hours of cycling per capita per year; preventing 6,500 deaths and €19B in healthcare.

Don’t ask whether you can afford to invest in cycling. Ask whether you can afford not to.

– Melissa & Chris Bruntlett, authors of “Building the Cycling City: The Dutch Blueprint for Urban Vitality”